Marketing for Alvin Ailey American Dance Theater at the Kennedy Center

Graphic Design and Layout: Michael Philip

Show poster posted on several establishments in the D.C. area (left), web ads for usage on various theater and performing arts websites (right).

For the Alvin Ailey American Dance Theater’s return to the Kennedy Center, I was tasked with creating marketing materials using the in-house style conventions of the Kennedy Center’s design group. I created a show poster, in addition to web ads for usage on various theater and performing arts websites. The type treatment and layouts were created using InDesign, and web ads were optimized in Photoshop.