Marketing Materials for Lunar New Year 2017 at the Kennedy Center

Graphic Design and Layout: Michael Philip

Woodcut rooster as displayed in the Hall of States at The Kennedy Center (left), event photos and printed materials for the Lunar New Year event at The Kennedy Center (right).

For the Kennedy Center’s second year of celebrating the Chinese Lunar New Year, I was assigned to create the marketing materials in collaboration with my supervisor, and the Kennedy Center International Programming. These materials helped attract over ten thousand people during the weekend festivities. Type treatment and layout were created using InDesign, and the rooster illustration in Illustrator.

Beijing Symphony Orchestra Window Card (left), and Flier (right - Front and Back)