Marketing Materials for Mariinsky Ballet at the Kennedy Center

Graphic Design and Layout: Michael Philip

Poster as displayed in the Hall of States at The Kennedy Center (left), Web ads as seen in various theater and performing arts websites (right).

For the Mariinsky Ballet’s 15th season at the Kennedy Center, I was tasked with created their marketing materials using the in-house style conventions of the Kennedy Center’s design group. These materials – including posters, postcards and web ads – were created to promote their performances. Type treatment and layout for the poster and postcards were created using InDesign. Web materials were optimized in Photoshop.

POSTCARD (FRONT AND BACK)